The Board of Control for Cricket in India (BCCI) has swelled its coffers with a sponsorship deal from SBI Life. The BCCI has announced SBI Life, the insurance wing of the State Bank of India, as one of its official partners for domestic and international cricket for the 2023-2026 season. The announcement was made in a statement released on Friday, September 20.

Cricbuzz has learnt that SBI Life, one of India’s largest insurance companies, secured the deal by agreeing to pay INR 85 lakh per game, surpassing the initial base price of INR 75 lakhs per game. The partnership commenced with the first ODI against Australia, which concluded in Mohali on Friday (September 22).

This three-year deal with SBI Life covers 56 games, just like the agreement with IDFC First Bank, the title sponsor for all domestic bilateral series in India, who pays Rs 4.2 crore per game.

BCCI Secretary Jay Shah expressed his satisfaction with the partnership, stating, “We are delighted to welcome SBI Life on board as an Official Partner for BCCI’s Domestic and International Season for the next three years, leading up to the ICC Men’s Cricket World Cup 2023.

“SBI Life’s commitment to excellence aligns perfectly with BCCI’s vision for cricket. This collaboration reflects our commitment to promoting and supporting the sport of cricket at all levels. We look forward to a fruitful partnership that will enhance the cricketing experience for fans and players alike,” said Shah.